PerryPerkinsBooks

"Aiming at Amazon" by Aaron Shepard.

This is THE resource for self-published authors looking to demystify the inner workings of Amazon.com. Shepard's encyclopedic knowledge of Amazon's book selling system is laid out in an easy to follow, step-by-step blueprint that authors can follow to fine-tune Amazon.com into their own personal book selling machine.

Divided into four sections (Publishing for Profit, Building Your Book, Meeting the Market, and Finessing the Future), the book includes, not simply a list of "how-tos" but perhaps of greater importance, a number of "how-not-tos" that can keep the self-published author from becoming his own worst enemy.

Shepard offers this information in a personable, and often humorous, style that keeps the reader engaged and turning pages.

If you are a self-published author, who wants to make the most of the world's biggest bookstore, you owe it to yourself to read this book.

-Perry

I've been writing for over two decades and, like many of you I'm sure, I have quite a collection of "how to" books on the shelf above my desk. This book, without question, is the most valuable book I've ever read on the subject of self-publishing, and actually making money at it.

The author's writing style is engaging and easy-to-read, the step-by-step approach is easy to understand and clearly doable for just about any author of non-fiction. Like I mentioned, I've been doing this awhile and, being something of a research-junkie, I've read whole rainforests of material on the subjects of writing, publishing, and marketing.

I just wish I'd had this book ten years ago!

The authors captured me, heart and soul, on page three:

"You are smart, talented, and you WILL succeed. You can mke money doing what you love. Just keep reading."

How can you not be inspired by that?

If you're new to self-publishing and feel a little lost, or if you're an old hand who's open to getting some great advice on growing your business, do yourself a favor...buy this book!

- Perry